Better rep timing
Reps follow up at the right moment, right after an advertiser opens, clicks, or interacts with a campaign.
Fake Brains Software
Advertiser email marketing tied to the account record.
Pull the list straight from the account data — expiring orders, dormant advertisers, whoever ran last season. Send, and the opens and clicks land back on the advertiser's own record. Nothing to export, nothing to keep in step.
ADVERTISER OUTREACH
Email marketing belongs with the account history.
Outreach works better when your team can see the advertiser, the order history, the campaign, and the follow-up in the same commercial system.
Bulk email campaigns
Send advertiser updates, sales campaigns, payment reminders, and publication announcements straight from AccountScout.
Templates and merge fields
Reuse approved messaging and personalize each email with account and contact details from the advertiser record.
Personal Email Tracking
Personal Email Tracking records opens, clicks, and last URL activity where supported, so reps know exactly who engaged.
Segmentation
Build campaign lists by section, advertiser history, status, publication, or any other account context already in AccountScout.
Account-tied history
Campaign and outreach activity stays connected to the advertiser record, so sales and management see it next to orders and balances.
Store 'N Send
Manage reusable documents and send the right materials to advertisers without hunting through shared folders.
CAMPAIGN TO FOLLOW-UP
Turn outreach into usable sales activity.
Email Marketing is part of the AccountScout commercial workflow, not a disconnected newsletter tool.
1
Segment
Choose advertisers by account history, status, publication, or campaign need.
2
Send
Use templates, merge fields, and campaign messaging to reach the right contacts.
3
Track
Watch opens, clicks, and recent engagement through Personal Email Tracking where it is available.
4
Follow up
Give reps the campaign context to turn outreach into calls, quotes, renewals, and orders.
FOR SALES AND MANAGEMENT
Give reps better reasons to follow up.
When email activity is tied to AccountScout, sales teams see who engaged, managers see campaign activity, and everyone works from a clearer advertiser record.
Better campaign lists
Teams target campaigns from real advertiser data instead of rebuilding lists by hand in a separate tool.
Better visibility
Management sees outreach activity alongside pipeline, orders, goals, and account history in one system.
CONNECTED PRODUCTS
Email Marketing supports the sales side of AccountScout.
It is strongest when paired with AccountScout, SalesScout, and role-specific sales workflows.
AccountScout
CRM, orders, account history, billing, reporting, and the commercial source of truth.
ExploreSalesScout
Mobile and browser access for reps and managers working advertiser accounts.
ExploreSales role page
See how sales teams use account history, outreach, follow-up, quotes, and mobile access.
ExploreBilling & Collections
Give sales the account status, balances, and payment context they need before reaching out.
ExploreCOMMON QUESTIONS
Advertiser email marketing questions, answered.
Newspapers use AccountScout by Fake Brains to manage advertising from first sales touch to paid invoice. It combines CRM, order entry, production, billing, reporting, and advertiser email marketing in one system, so outreach campaigns run from the same database that holds orders and account history.
See It In Action
Show your team how outreach connects to the account.
We can walk through AccountScout Email Marketing, Personal Email Tracking, campaign segmentation, templates, and sales follow-up from the advertiser record.