Fake Brains Software
How publishers run their business on AccountScout.
Three properties faced three distinct challenges - and each found a way to turn them into wins. One was losing recurring advertising revenue across four weekly publications. Another was running a fifteen-person sales team with no visibility into its own performance metrics. The third was a production desk manually "dummying" pages by hand. The stories detail what each publisher changed and what they received in return.
CUSTOMER STORIES
Three publishers, in their own words.
Each story covers the operational problem, what changed in the workflow, and what the team got back in time and visibility. Every metric here is the publisher's own and approved for publication - we withhold the identifying details, because a customer story should not double as a prospect list for somebody else.
VISIBILITY2026
Four papers, four deadlines, one set of records.
Four weeklies in Missouri stopped re-typing paper order forms and dummying pages by hand.
Four weekly newspapers in Missouri, plus a website and a year-round calendar of specialty editions
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What changed
Billing close - a day and a half to under half a day
SALES GOALS2025
Reactive to proactive in two weeks
An hour of weekly reports, replaced by a dashboard every rep can read.
A fifteen-rep team across several South Dakota offices swapped hand-run weekly reports for a dashboard every rep can read.
South Dakota
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PAGE LAYOUT2024
Nine hours an issue to five and a half
Nine hours of ad and page work, down to five and a half.
A weekly paper stopped dummying pages by hand from spreadsheets. The customer asked not to be named.
A weekly newspaper group, anonymous at their request
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More publish as they are approved.
We are working with current customers through 2026 on further stories, including multi-property groups running 5 to 50 publications, and accounting teams cutting manual touches with ePayments and the Advertiser Portal. Nothing goes on this page until the customer has approved the name and the numbers.
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